Understanding Sponsored, Nofollow and UGC Links

Learn what link attributes mean and when to use them.

Paid or sponsored placements should be qualified with rel="sponsored" or rel="nofollow" as appropriate. UGC links identify user-generated content. These attributes help search engines understand link relationships.

Key takeaway

Prioritize helpful content, editorial standards and measurable business outcomes. Always review search-engine policies before purchasing sponsored placements.